BRANDS AND HIERACHY OF NEEDS
Abraham Maslow introduced 5 levels of needs that every person goes during the life cycle. The expecting way of each level differs from person to person based on their economical , social , cultural and environmental factors. Rather than understanding their customers needs level any organization will not be able to sustain in the market. Figure No. 1 - MASLOW'S HIERACHY OF NEEDS On below it describes how marketers should smartly approach their products or services to each level. In physiological needs - In here brands do not plays a major role at this level, it is because on this stage people only considers on satisfying the basic needs and they don't concerns about brands. At this level marketers should come up with products on low price levels. e.g.- Canned fish, grain items Safety needs - From this level brands make their role playing. On this level marketers shoul